Quill, March/April 2014
By Neil Reisner
ECCLESIASTES put it this way: “There’s nothing new under the sun.”
I recall the Old Testament curmudgeon every time I come across another pundit proclaiming how journalism schools must teach every student “data-based journalism,” how to wrangle “big data,” and how to create “data visualizations” and “code.”
It’s not true.
I know, I was there the first time, in the mid-’90s, when we called it “computer-assisted reporting.” We just knew that journalists everywhere would soon be hunkering over spreadsheets crunching city budget numbers or using database managers to mine secrets buried in political contribution data.
Alas, we were wrong.
We eventually conceded that not everyone is cut out to be a geek, just as not everyone is cut out to be a cops or sports or political reporter. But everyone needs to know when to seek a geek.
What goes around comes around. For example: Quill’s January/February cover story was “Make 2014 the Year ,” with the rationale that today’s journalism jobs, especially the well-paid ones, are for folks we once called “programmers.”
Eric Newton of the Knight Foundation told PBS that “a certain amount of coding ability and numeracy is mandatory. … A certain amount of, you might call it computational journalism — the ability to interrogate databases and interview algorithms.”
The Atlantic’s Olga Khazan asks, “Should Journalism Schools Require Reporters to ‘Learn Code’?” and, bless her, answers “No.”
Don’t misunderstand; there is a place for journalist/programmers who can build Web pages and interactive graphics and code news apps. But there aren’t enough places for everyone, nor should there be.
Lest I be dismissed as just another dinosaur:
• I registered my first CompuServe account in 1984, on a connection so slow I read email as it scrolled across the screen. (CompuServe, for readers under 40, was a pioneering online provider.)
• I got an Internet account a year later, a decade before Mosaic — the progenitor of today’s browsers — made the Web point-and-click convenient, a decade before Yahoo (it stands for “Yet Another Hierarchical Officious Oracle,” a sure bar-bet winner) debuted as 14 links on a white background.
• I did my first database journalism project in 1993, interrogating databases to analyze lobbyist gifts to New Jersey state senators, followed by a project on the cost of juvenile justice and a school report card for nearly 100 districts, complete with “data visualizations,” then known as “charts.”
• In 1996,1 was training director with Investigative Reporters & Editors/National Institute for Computer-Assisted Reporting, for which I led seminars in 25 states and Canada.
I get it, I do. I get a changing industry confronting changing technology.
What I also get after three decades watching the industry seek salvation from neighbors sections, anecdotal leads, short stories, narrative stories, infographics or whatever magic the most recent consultant recommended, is that journalists (and journalism pundits and journalism schools) are like ravens.
Give a raven a shiny object, and it will love it forever. Give the raven another shiny object, and it’ll drop the first and fall in love with the second.
That’s a problem because we forget that aspiring journalists need to know about more than shiny objects.
They need to know about inverted pyramids, leads and nut grafs; how to cover crashes, fires and meetings; how to write obituaries and features; and what to do when a plane falls out of the sky on a Friday afternoon in August and the editors have left for the weekend.
The danger is we’ll drop teaching those skills in favor of anything digital because J-schools can offer only so many classes, and shiny drives away dull. (Though I’m not sure how anything news-related is dull.)
There’s another way.
Perhaps we should concede, as we proto-geeks did in the ‘90s, that coding, data wrangling and visualization aren’t for everyone.
Rather, they’re for students who enjoy coding, data wrangling and visualization. We can stipulate that there are uber-geek jobs out there that pay more than entry-level reporting jobs. And we should offer students the classes they need to get them.
But as electives, not as part of the core courses journalists need to do their jobs.
When we push all students toward geek-dom, we disserve the ones who want to be cops or sports or political reporters. We forget how many of us became journalists not for the money but — call us silly idealists — because it’s a calling.
Journalism students need to know how to report and write solid stories. They need to know how to take pictures and shoot video. And they need to know the basics of data journalism, the basics of visualizations and the basics of coding a Web page. And they need to know when what they’re doing might benefit from skills their nerd counterparts offer.
Journalism is a team effort.
Reporters, editors, photographers, page designers and, now, Web producers, videographers, programmers and others work together to create a product. Practitioners of each craft need to know the basics of the others.
But when coding becomes the shiny object that eclipses everything else, we risk creating journalists who know coding, but don’t know how to cover news.
Neil Reisner teaches inverted pyramids, leads, nut grafs — and spreadsheets, database managers and data visualization — to journalism students at Florida International University in Miami. Reach him at neil AT neilreisner.com